WPP Media Sweden integrates Prime Video into Advanced TV advertising solution  

WPP Media Sweden today announced a new partnership with Amazon Ads, integrating Prime Video’s ad-supported shows and movies into WPP Media's proprietary Advanced TV solution.  

The solution works together with Amazon DSP to enable WPP Media clients to combine Amazon's trillions of buying, streaming, and browsing signals with WPP Media's own properitary data. Advertisers can then use these combined insights to build audiences for their Prime Video ads campaigns, using the Advanced TV solution. 

"This is more than just an integration; it's a strategic leap forward for Nordic advertisers," Jonas Viksten, Chief Solutions Officer, WPP Media Nordics, says.  

"By seamlessly merging WPP Media’s proprietary Advanced TV solution – our distinct advantage in the market – with Prime Video’s high-quality inventory and Amazon Ads' technology and signals, we are solving the real challenges of CTV fragmentation. Our clients are already experiencing tangible benefits, with pilot campaigns demonstrating significant double-digit incremental reach within their target audiences. This is achieved by leveraging Advanced TV’s sophisticated audience graph, enabling truly holistic cross-platform planning and unified targeting that optimizes budget allocation and delivers measurable impact." 

“The integration of Prime Video with WPP Media's Advanced TV enables advertisers to make better and more informed decisions,” said Josefine Vännman, General Manager på Amazon Ads Nordics. “The result is easier access to more relevant audiences, improved measurability, and ultimately higher campaign effectiveness.”  

Contact info:  
Jonas Viksten 
Chief Solutions Officer, Nordics 
WPP Media 
+46706921514 

About WPP Media   
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit nordics.wppmedia.com.