By combining audience intelligence and geographic precision, Grohe connected with high-value consumers and delivered measurable growth across the consumer journey.
Despite being a category leader, Grohe faced a familiar growth challenge: how to unlock incremental demand beyond traditional media reach. The opportunity was to identify and engage high-value consumers with greater precision, strengthening both brand equity and consideration throughout the consumer journey.
Growth today requires more than broad reach. It requires relevance.
Using Advanced TV, we combined audience intelligence with geographic targeting to identify the consumers most likely to be in-market for Bathroom & Kitchen Refurbishment. By focusing investment on high-affinity audiences and activating them across premium Connected TV environments, Grohe was able to increase relevance, reduce media waste and create more meaningful consumer engagement.
The result was a highly targeted media strategy designed to deliver impact across the full funnel — from awareness through to consideration.
The strategy translated audience precision into measurable business outcomes. By connecting with high-value consumers in the moments that mattered most, Grohe achieved significant improvements across key brand metrics, demonstrating the power of Advanced TV as a driver of sustained full-funnel growth.
+10%
Lift in Brand Awareness
+11%
Lift in Positive Perception
+9%
Lift in Purchase Consideration
