Awards23rd Apr 2026
WPP Media and Partners Secure Gyllene Hjulet Awards for NextM
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WPP Media Sweden, in collaboration with its agency partners Avalon, Deep Studios, and EDGE Design & Technology, has secured the silver award for NextM Nordics 2025 in the "Exhibition Event of the Year" (Årets Mässarrangemang) category at this year’s Gyllene Hjulet awards.
Gyllene Hjulet (The Golden Wheel) is Sweden’s premier awards ceremony celebrating the best in event marketing, brand activation, and sponsorship. At the gala on April 23, 2026, the Gyllene Hjulet jury praised the NextM Nordic 2025 event stating:
“NextM is the Nordic region’s most important meeting place for marketing and technology, and a pioneer in Swedish event marketing. It is a long-term B2B event that combines international content, Nordic reach, and measurable business impact.”
With this latest accolade, NextM Nordics solidifies its position as one of the most innovative and highly anticipated industry events in Sweden, as it was also awarded gold the previous year.
Parts of the silver-winning NextM 2025 team pushing the boundaries of event innovation
Two additional awards for Deep Studios, Barncancerfonden, and WPP Media
A big shout-out also goes out to the NextM graphics partner Deep Studios, awarded a gold for “Creative Event of the Year” (Årets Kreativa Event) as well as a silver for “Expo of the Year” (Årets Expo), for their collaborative project “Swish Trigger”, together with Barncancerfonden (Children's Cancer Foundation) and WPP Media Sweden. A charity communication project creating a new type of fundraising activity during NextM Nordics 2025, with an audience-driven, live-based Swish activation where each donation triggered a physical event at Deep's office that was shown in real time in the event booth.
The activation added an excellent element of playfulness to NextM Nordic Tech Garden.
