WPP Media Sweden Strengthens Data, Tech & Analytics with Five Key Recruitments

WPP Media Sweden strengthens its offer within Data, Tech and Analytics by recruiting five senior experts. Martin Söderhäll, Lisa Sarén, Elin Wennberg, Jens Holtermann and Magnus Foldeström are joining the agency to build the data-driven measurement solutions of the future, further increase technical competence and create even greater business value for clients.

"The recruitments add incredibly strong expertise to our team. They enrich our effort to democratize data, dismantle silos and give our clients measurability at the absolute forefront. We are building a genuinely future-proof offering and I am very proud to welcome these three new talents", says William Sävblom, head of WPP Media's data and analytics team in Sweden.

Martin Söderhäll joins as Analytics Director. He most recently joined from Annalect where he developed and led a team of 20 analysts. At WPP Media, he will be responsible for product development and creating a cohesive offering within, among other things, Marketing Mix Modeling (MMM), attribution and incrementality tests.

"I see enormous potential in further linking WPP Media's measurement and analysis offer with the rest of the business. The access to global resources, deep expertise and data that is different from other agencies in the Swedish market create fantastic conditions to provide our clients with the best possible decision-making basis," says Martin Söderhäll.

Lisa Sarén steps into the role of Senior Data & Tech Director. She has a multifaceted background from the tech, consulting and client side, including as Senior Consultant at Miltton, Interim Global Loyalty Manager at AJ Produkter and Head of Customer Analytics at SAS. At WPP Media, Lisa will focus on strengthening the bridge between data, tech infrastructure and strategic analysis.

Elin Wennberg has a background as a marketing automation consultant at Miltton, marketing automation & CRM specialist at Royal Design Group and project manager at Texas Digital Agency. As Senior Data & Tech Manager, Elin will primarily drive WPP Media's tactical work to streamline clients' use of first-party data - with a holistic perspective that extends beyond their own channels.

Jens Holtermann joins as Senior Data Scientist. He has a similar background from Danske Bank and MAN Energy Solutions. Magnus Foldeström has been recruited as Data Scientist and has previously worked with data science at start-ups. Their assignments will be to work with Marketing Mix Models, geo-testing and other data-driven decision support for advertisers.

Contact

William Sävblom
Managing Director, WPP Media Data Tech & Analytics
+46709574035

Lovisa Smedberg
Nordic Executive Director, WPP Media Data & Tech
+46727402155

Pictured above: WPP Media's new talents Magnus Foldeström, Lisa Sarén, Jens Holtermann, Elin Wennberg and Martin Söderhäll flanked by recruiting managers William Sävblom and Lovisa Smedberg. Photo: Louise Åslund