Milton Huse Appoints WPP Media as New Media Agency

Milton Huse, one of Denmark's leading home-building companies, announces that they have chosen WPP Media as their new media agency.

The choice of WPP Media comes after a process where Milton Huse sought a partner who can support their ambitious growth plans and continued development in a competitive market. WPP Media will now be responsible for Milton Huse's media strategy, planning, and buying.

“We are incredibly pleased to welcome WPP Media as our new media agency,” says Theresa Schrøder, Marketing Manager, Milton Huse.

“In a time when the housing market is in constant motion and customer behavior is changing, it is crucial to have a strong media partner who can help us communicate effectively and relevantly. WPP Media demonstrated a deep understanding of our business, our target audiences – from first-time buyers to families building their dream home – and our future potential. We look forward to a fruitful collaboration that will elevate our marketing to new heights and ensure that we remain top-of-mind for Danes dreaming of a new home.”

WPP Media is part of the WPP Group, one of the world's leading marketing conglomerates, and is known for its data-driven approach and innovative solutions in media management.

Christian Fuglholt, Senior Strategy Director, WPP Media, states:

“We are pleased and proud to be chosen as Milton Huse's media agency. In a housing market with many competitors, we look forward to applying our expertise in media data, technology, and strategic planning to accelerate Milton Huse's path to growth. We will do this by implementing innovative media solutions that not only deliver results here and now but also future-proof Milton Huse’s marketing in a dynamic digital landscape.”

The partnership is expected to strengthen Milton Huse's ability to engage with potential home buyers through targeted and effective media campaigns that reflect the company's values and offerings in modern home construction.