Cheffelo Consolidates Scandinavian Marketing with WPP Media to Accelerate Growth

Cheffelo, one of the leading players in the Scandinavian meal kit market, is expanding its collaboration with WPP Media to encompass all of Scandinavia. The partnership will consolidate Cheffelo's marketing investments into a single data-driven setup designed to strengthen growth across Denmark, Sweden, and Norway.

Andreas Monberg, Head of Media at Cheffelo, Stephanie Bartholin, Client Manager at WPP Media & Thomas Lind, Senior Client Director at WPP Media.

Cheffelo, one of the leading players in the Scandinavian meal kit market, is expanding its collaboration with WPP Media to encompass all of Scandinavia. The partnership will consolidate Cheffelo's marketing investments into a single data-driven setup designed to strengthen growth across Denmark, Sweden, and Norway.

Cheffelo, who operates the meal kit brands RetNemt in Denmark, Linas in Sweden, and Godtlevert in Norway, is embarking on the next phase of its growth journey in partnership with WPP Media. This collaboration aims to strengthen Cheffelo's media campaigns both strategically and analytically by enabling unified execution across the Scandinavian markets. This replaces the previous local campaign management.

"For a number of years, we've had a strong collaboration with WPP Media in Sweden, so when we raised the possibility of expanding the partnership to all of Scandinavia, WPP Media quickly seized the opportunity. They presented a new, business-focused marketing setup with media as the central growth engine – a setup that fully aligns with our ambitions," says Andreas Monberg, Head of Media at Cheffelo.

An Integrated and Measurable Growth Engine

Previously, Cheffelo managed their media campaigns locally and through several different agencies. With WPP Media, these efforts are now centralized.

WPP Media is establishing a central Scandinavian team that will manage and coordinate campaigns across the countries. Local WPP Media offices will contribute market insights and campaign execution, ensuring a strategy that is both centrally coordinated and locally relevant.

"From a WPP Media perspective, the business approach is the crucial element. It's not about where or who handles the execution, but rather about us jointly defining the right strategy to grow Cheffelo's business," says Thomas Lind, Senior Client Director at WPP Media. "It's a pleasure to work in a performance setup that naturally focuses on short-term volume, but also keeps a long-term view to grow both brand and bottom line. The clear competencies within Cheffelo's Growth team make a significant difference."

A Data-Driven Strategy

In addition to direct media investments, WPP Media continuously provides marketing mix modeling analyses (MMMs) to ensure both a data-driven and analytical approach to the strategic direction. The collaboration thus encompasses the strategy for both the media channels handled by WPP Media and the digital platforms managed by Cheffelo itself. The result is a holistic approach focused on demonstrable business growth.

The first campaigns from this collaboration were launched at the turn of the year.