This is Reklamebørsen

For 20 years, WPP Media Norway has been tracking the advertising that makes an impact.

Every month, we evaluate 10 of the most prominent brand-building TV commercials, with 500 respondents assessing key measures including awareness, relative liking and brand linkage. We also track brand awareness, positive ad awareness, positive brand awareness and overall advertising effectiveness.

The result is a unique longitudinal knowledge base spanning more than 2,500 tested commercials across 500+ brands, giving us a powerful perspective on what makes advertising stand out, connect with audiences and build brands.

The below monthly analyses are only written in Norwegian.